MBA - Digital Marketing
Chandigarh University's MBA in Digital Marketing prepares you to lead in a fast-changing digital economy. Students build a solid foundation of core management skill alongside practical knowledge of SEO, social media marketing, content marketing, email marketing, influencer marketing and digital campaign management. You learn to use AI tools, analytics platforms and real-time consumer insight to build effective marketing strategy. Through experiential learning, industry exposure and a strong focus on data-led decision making, you learn how to build and grow brands in a digital-first marketplace.
The scope of an MBA in Digital Marketing keeps widening, and this program builds skills across digital advertising, analytics, marketing automation, customer engagement and brand management. With grounding in tools such as Google Ads, Meta Ads Manager, Tableau and automation platforms, students find roles with corporates, digital agencies, start-ups, e-commerce firms and global businesses. The program also encourages entrepreneurial thinking and innovation, so graduates can lead digital transformation and build marketing solutions that stand apart.
The curriculum was developed with industry leaders, so what students learn about digital marketing stays aligned with current business and technology trends.
Students complete live projects during the program, putting what they learn into practice and building a portfolio as they go.
Digithons, brand challenges and experiential learning build creativity, sharpen problem-solving and give a clearer read of the industry.
Students build digital solutions for start-ups, supported by mentoring and entrepreneurial training.
World-renowned certifications from Google, Meta, LinkedIn Learning and Coursera, including Google Ads Certification and Meta Blueprint Certification, build the resume alongside the degree and improve the chances of being hired.
Graduates of Chandigarh University Uttar Pradesh, and where they were placed.
The projects and mentoring here prepared me for the interviews long before placement season began.
Vandana Chauhan
Palo Alto Networks · ₹54.75 LPA
Industry sessions every semester meant I walked into my first job already knowing how teams work.
Harsh
Amazon · ₹45.50 LPA
My faculty pushed me to build real things, and that portfolio is what recruiters asked about.
Shanaya Trehan
Microsoft · ₹42.00 LPA
The placement cell treated every mock interview like the real one, and it showed on the day.
Mansi Diwedi
ResMed
Learning alongside AI tools from the first year gave me an edge I did not expect.
Eeshika Dwivedi
Kanerika
The projects and mentoring here prepared me for the interviews long before placement season began.
Akanksha Singh
Nestlé
Industry sessions every semester meant I walked into my first job already knowing how teams work.
Pranjal Singh
Taggd
My faculty pushed me to build real things, and that portfolio is what recruiters asked about.
Adhishri Agarwal
Caelius Consulting
Chandigarh University, Uttar Pradesh, is a premier institute of higher education and innovation. The university stands as a testament to world-class education, where the new-age programs are led by expert faculty who shape young minds into future leaders.
At the Uttar Pradesh Campus, our seasoned faculty, distinguished for their academic excellence and industrial experience, works around the clock to create a future-ready workforce. With the help of cutting-edge technology, including AI-driven platforms and pioneering research, we aim to prepare our students for the challenges and opportunities that the professional world holds.
We offer meticulously designed programs in emerging fields like Artificial Intelligence and Data Science, equipping students with the skills and knowledge needed to thrive in the rapidly changing workforce ecosystem. Sustainability is at the core of our values, and our campus draws energy-efficient infrastructure, ensuring a sustainable environment for generations to come in line with the sustainable development goals of the United Nations.
Chandigarh University, Uttar Pradesh, is a premier institute of higher education and innovation. The university stands as a testament to world-class education, where the new-age programs are led by expert faculty who shape young minds into future leaders.
At the Uttar Pradesh Campus, our seasoned faculty, distinguished for their academic excellence and industrial experience, works around the clock to create a future-ready workforce. With the help of cutting-edge technology, including AI-driven platforms and pioneering research, we aim to prepare our students for the challenges and opportunities that the professional world holds.
We offer meticulously designed programs in emerging fields like Artificial Intelligence and Data Science, equipping students with the skills and knowledge needed to thrive in the rapidly changing workforce ecosystem. Sustainability is at the core of our values, and our campus draws energy-efficient infrastructure, ensuring a sustainable environment for generations to come in line with the sustainable development goals of the United Nations.
The laboratories and teaching spaces students on School of Business’s programmes work in.
1 of 6: Communications and Language Lab
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| ACCOUNTING FOR MANAGERS | 3 | 1 | 0 | 4 | 4 |
| MANAGERIAL ECONOMICS FOR BUSINESS DECISIONS | 2 | 1 | 0 | 3 | 3 |
| QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS - I | 2 | 1 | 0 | 3 | 3 |
| BUSINESS APPLICATIONS USING AI AND ML | 2 | 0 | 1 | 3 | 4 |
| DESIGN THINKING AND CREATIVITY FOR INNOVATION | 2 | 0 | 1 | 3 | 4 |
| BEHAVIOURAL DYNAMICS IN MANAGEMENT | 2 | 1 | 0 | 3 | 3 |
| CONTEMPORARY MANAGEMENT PRACTICES AND GLOBAL CONCERNS | 3 | 0 | 0 | 3 | 3 |
| DIGITAL BUSINESS ENVIRONMENT AND MANAGEMENT | 3 | 0 | 0 | 3 | 3 |
| Total | 19 | 4 | 2 | 25 | 27 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| FINANCIAL MANAGEMENT | 2 | 1 | 0 | 3 | 3 |
| BUSINESS RESEARCH METHODS | 2 | 1 | 0 | 3 | 3 |
| PROFESSIONAL COMMUNICATION SKILLS - I | 0 | 0 | 2 | 2 | 4 |
| QUANTITATIVE APTITUDE AND DATA INTERPRETATION - I | 0 | 4 | 0 | 4 | 4 |
| MARKETING CONCEPTS AND PRACTICES | 3 | 0 | 0 | 3 | 3 |
| DIGITAL BUSINESS AND E-COMMERCE | 2 | 1 | 0 | 3 | 3 |
| MANAGING HUMAN RESOURCES | 3 | 0 | 0 | 3 | 3 |
| CORPORATE COMMUNICATION | 3 | 0 | 0 | 3 | 3 |
| Total | 15 | 7 | 2 | 24 | 26 |
L lecture · T tutorial · P practical · C credits · CH contact hours
Bachelor degree in any discipline with atleast 50% marks from recognized University/ Institution. Graduates of recognized professional programmes like CA/ ICWA etc.
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | 156500/- INR | 2.0 Years |
| SAARC Fee | 184000/- INR | |
| International Fee | 3700/- USD |
CUCET - 2026 rewards your academic brilliance with global opportunities & extraordinary assistance with upto 100% Scholarships.
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 - 100 | 156500 /- INR | NIL |
| 80 - 90 | 78250 /- INR | 78250 /- INR |
| 70 - 79.99 | 62600 /- INR | 93900 /- INR |
| 60 - 69.99 | 46950 /- INR | 109550 /- INR |
| 50 - 59.99 | 39125 /- INR | 117375 /- INR |
| 40 - 49.99 | 23475 /- INR | 133025 /- INR |
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 - 100 | 156500 /- INR | NIL |
| 80 - 90.00 | 62600 /- INR | 93900 /- INR |
| 70 - 79.99 | 46950 /- INR | 109550 /- INR |
| 60 - 69.99 | 31300 /- INR | 125200 /- INR |
| 50 - 59.99 | 23475 /- INR | 133025 /- INR |
| 40 - 49.99 | 15650 /- INR | 140850 /- INR |
Companies that recruit at Chandigarh University, Uttar Pradesh.
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — Kuldeep Yadav · CU
International cricketer Kuldeep Yadav joins CU Uttar Pradesh as a student, and launches the CU Sports Scholarship for talented athletes.
02 — Campus Tank · Uttar Pradesh
Campus Tank Uttar Pradesh backs student founders with real capital, mentorship from industry stalwarts and incubation from CU UP itself.
03 — India AI Convergence · 2026
CU UP hosted India AI Convergence 2026, an official run-up to the Union Government’s AI Impact Summit, with 50+ experts from 5 countries.
04 — AI Impact Summit · Bharat 2026
Chandigarh University, Uttar Pradesh joins University Canada West (Canada) and Canterbury Institute of Management (Australia) at the AI Impact Summit 2026, leading the global conversation on “Faculty Futures 2035, Global Roadmap for Human-Centred AI Education”.
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In Engineering B.Tech, there are in total of 35 Courses in which 4 Courses are Collaborative. You can find all the course details in the Program menu
Yes, the university provides transport services covering major routes across the city. Bus passes can be obtained from the transport office at the beginning of each semester.
The university enforces a strict zero-tolerance policy against bullying, ragging, and harassment. Any violations should be reported to the anti-ragging committee immediately.
The MBA (Flagship Program) is a 2-year integrated postgraduate program which focuses on developing future ready leaders, who are analytical, digitally savvy and possess excellent decision-making ability. The Flagship program combines basic business fundamentals and covers emerging domains like Digital Marketing, Business Analytics, FinTech, Artificial Intelligence in management and sustainable business practices. This program emphasizes the need for an immersive learning experience where students get engaged in live projects, industrial immersion and collaborative learning environments.
The MBA in Applied Finance from Chandigarh University, in collaboration with PwC, develops solid financial skills alongside strategic understanding. The program puts financial theory into practice using real business cases across corporate finance, investment management, financial statements and risk management. Students build analytical and decision-making skills through case studies, financial tools and interaction with industry, and graduate able to work in a demanding financial environment and to excel in both corporate finance and consulting.
Chandigarh University, Uttar Pradesh offers an MBA FinTech program in collaboration with NSE Academy, bridging the gap between the finance and technology sectors. The course brings together traditional management skill with emerging technologies such as Artificial Intelligence, blockchain, algorithmic trading and digital banking. Students work in live trading labs, gain experience of current markets, and take on projects drawn from real industry situations to understand how financial systems operate. The program develops the analytical, technical and strategic capability to thrive in a fast-changing FinTech and BFSI environment.
Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.
Sign After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.
You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.
